rift
Changelog

Lead routing made simple

Set up in minutes. Extend with agents. Experiment without headaches.

Backed by

Y CombinatorSequoia
Soma Capital

With participation from YC partners and executives at Gusto, Ramp, and Samsara

Run inbound directly from Claude

Answer the routing questions your dashboard can’t. What changed, why it happened, what would’ve happened instead.

Claude·rift routing
Why did the Atlassian lead get routed to Sarah instead of enterprise?

Replaying that decision now.

rift·routing.explain
lead: "atlassian.com"
at: "2026-04-22 14:03 UTC"
Matched "US Mid-Market" under policy v4.2 → Sarah

The Enterprise rule required employees > 10,000, but HubSpot has Atlassian at 9,800 — it came within 200 of matching.

Who no-showed this week and which ones should we chase?

Most no-shows never re-book

You see a no-show or a ghost; rift re-books them. No chasing required.

Today — Wednesday, Apr 2

9:00 AM

Alex Morgan· Acme Corp

Discovery Call

Done
10:00 AM

Chase Reed· Beacon Labs

Demo

11:30 AM

Jordan Li· Mosaic Inc

Follow-up

1:00 PM

Sam Patel· Kova Systems

Discovery Call

No-show detected

Chase Reed missed the 10:00 AM demo

Give your top leads the VIP treatment

Spot high-value prospects, route them to the right rep, hold your best calendar slots, and alert the team.

Lead routing

New form submission

Chase Reed · chase@beaconlabs.io

Lead created

Synced to HubSpot

Lead enriched

Apollo · 240 employees · $28M ARR

High-value ICP detected

Matched rule: Revenue > $10M

Routed to midmarket team

Assigned to Sarah Chen

Full calendar unlocked

6 slots available (vs 2 standard)

Team notified via Slack

#sales-alerts · Chase Reed booked Mon 9 AM

  1. 01

    Capture

    Build custom forms that capture inbound leads with the fields that matter to your routing logic.

  2. 02

    Route

    Validate, enrich and route every lead to the right team member based on your rules.

  3. 03

    Schedule

    Present a calendar for immediate booking or add to a waitlist when the timing isn't right yet.

  4. 04

    Automate

    Every step emits signals. Trigger workflows from them with rift's agents or connect your own — recover no-shows, research high-intent leads, anything else your playbook needs.

How it works

Get every inbound from form submit to a completed discovery call.

Hook into your existing stack

Every event in the lead lifecycle emits a signal. Wire it into your CRM, messaging tools, or agentic workflows — or build your own integrations via webhooks.

Works with

HubSpot
SalesforceSalesforce
Apollo
PredictLeadsPredictLeads
Slack

Extend with

Agentic workflows
Webhooks
Custom actions

Get access now

We're onboarding teams now. Tell us about your inbound.